Look there’s no real surprise here, I wish there was to be honest. I wish there was just one player but the numbers would indicate otherwise.
Instagram continues to be a top choice for photographers due to its visual nature and large user base. According to Statista, as of 2022, Instagram has over 1.2 billion monthly active users. The platform’s focus on visual content makes it ideal for showcasing photography portfolios and attracting potential clients. Features like Instagram Stories and Reels offer additional engagement opportunities.
LinkedIn is a valuable platform for corporate photographers to showcase their work and connect with professionals and businesses. According to Statista, as of 2022, LinkedIn has over 810 million members worldwide. The platform’s professional focus makes it a great place to build a strong professional brand and network with potential clients and collaborators.
Video content continues to be popular, making YouTube a valuable platform for corporate photographers. According to Statista, as of 2022, YouTube has over 2 billion logged-in monthly users. Corporate photographers can create video content showcasing their work, tutorials, and behind-the-scenes videos to engage with their audience and attract potential clients.
While its popularity has declined somewhat, Facebook remains a valuable platform for corporate photographers. According to Statista, as of 2022, Facebook has over 2.8 billion monthly active users. Corporate photographers can create a Facebook Page to showcase their work, run targeted ads to reach potential clients, and engage with their audience through posts and comments.
Pinterest is a visual discovery platform that can be useful for corporate photographers. According to Statista, as of 2022, Pinterest has over 500 million monthly active users. Corporate photographers can create boards showcasing their work, share tips and inspiration, and drive traffic to their website or portfolio.
Twitter can be a useful platform for corporate photographers to share updates, industry news, and engage with their audience. According to Statista, as of 2022, Twitter has over 440 million monthly active users. Hashtags can help increase the visibility of your tweets and attract potential clients who are searching for photography services.
Each of these platforms offers unique opportunities for corporate photographers to showcase their work, connect with clients, and build a strong online presence. The key is to choose the platforms that align with your target audience and business goals, and to consistently share high-quality content that engages your audience.